Thursday, January 07, 2010

blog advertising

i noticed CK watches doing product placement on one of the top blogshops.

imy impression of the brand CK plummeted. it's like, COME ON. Isnt CK supposed to be retailing in Paragon???? Somewhat high-end? even if i am mistaken, isnt this sort of mistakes a favourable one for CK?

& now?? it downgraded to Blogshop??? No doubt it is the most popular blogshop. But blogshop's success stems from one word- CHEAP.

blogshop is cheap. CK found on blogshop. => CK is cheap. Deductive reasoning, anyone?

anyway, it achieved its awarness target. but definitely not any sales from me. i would say, wrong move, CK.